Pictured: ATH-AR3BT in black (left) and ATH-AR3BT in white (right)
January 5th, Consumer Electronics Show 2017, Las Vegas – Inheriting audio technology from Audio-Technica’s award-winning MSR7 and SR series, the company’s new on-ear ATH-AR3BT enables music fans to enjoy superior sound on-the-go. Ultra portable and affordable (it has a sub £100 price tag) the ATH-AR3BT Bluetooth® model offers wireless listening for those looking to break free from wires.
Arriving in striking black or white finishes, with the ATH-AR3BT featuring eye-catching gold trim, the compact AR series brings the pro-grade-influenced sound of its premium sibling, the ATH-MSR7 and compact on-ear SR series, to those on a tighter budget. Newly designed, the dynamically-tuned 40mm drivers deliver crystal-clear mid/high frequencies and powerful bass no matter what music is playing. A top mounted circuit board design also allows fluid movement of the diaphragm to minimise distortion while an expansive frequency range makes for detailed reproduction.
The ATH-AR3BT features a foldable, lightweight design for easy storage in a bag, luggage or coat pocket with soft memory-foam earpads and an easily adjustable, cushioned headband providing a comfortable and secure fit for marathon listening sessions while on the move.
ATH-AR3BT: listening without wires
Closely based on its more advanced bigger brother, the ATH-SR5BT, the Bluetooth®-enabled ATH-AR3BT is an affordable introduction to wireless listening on the go – all without a comprise in sound quality. Supporting Bluetooth® 4.1 aptX and AAC codecs for the wireless streaming of audio from a compatible smartphone or tablet, listeners can enjoy high-quality sounds without the tangle of wires.
Pairing with a device is simple: on board NFC capabilities enables easy one-touch pairing with NFC-compatible devices such as a smartphone or tablet while it remembers up to eight previously paired devices for an even quicker hook-up time. Seamless control of music, volume and calls comes via an accessible built-in switch on the earcup.
Designed for long listening sessions while travelling, the ATH-AR3BT marathon battery life delivers an impressive 30 hours continuous wireless performance. When power is low or wireless operation is prohibited, the ATH-AR3BT comes equipped with a detachable 1.2 metre smartphone cable, featuring an in-line remote, so users can continue to enjoy their favourite tunes no matter where they are. A USB cable is also supplied with the ATH-AR3BT for charging.
Pictured: ATH-AR3BT in black folded
The Audio-Technica ATH-AR3BT will be available in April 2017, priced £99 (inc. VAT)
To see and hear these new products please visit Audio-Technica at CES: Las Vegas Convention Center, South Hall Ground Level, Booth #20918