IFA 2018: Audio-Technica introduce cutting-edge wireless headphone duo, the ATH-SR50BT and ATH-SR30BT

Audio-Technica’s new premium wireless headphones, the ATH-SR50BT and ATH-SR30BT combine the freedom of wireless music with the latest cutting-edge audio and battery technology, including ambient noise-reduction control, hear-through functionality (ATH-SR50BT only) and 70 hour battery life (ATH-SR30BT only).

Audio-Technica ATH-SR50BT

For improved awareness the ATH-SR50BT harbours a quick hear-through function – a simple click on the left housing button and you can hear the world around you – ideal if you need to listen to train or airport announcements while travelling. The consistent hear-through mode is also available when you want to keep listening to the music but also want to be aware of ambient situation.

These ambience control functions are easily managed by the Connect app, to alter the noise reduction or hear-through modes. You also have quick access to these functions via the earcup touch sensors.

Touch and swipe controls enable quick and easy management of music and calls, while comfort is a priority when out and about, as soft memory foam ear pads and headband ensure a secure but snug fit. An impressive 28 hour battery life from a single charge allows the music to keep playing on long journeys and commutes. Its fold-fat design allows easy storage in bags or luggage.


Specially designed 45mm drivers deliver a natural, accurate and dynamic audio over a wireless connection, while users can opt for a wired connection when the battery is low, or for the playback of detailed and studio-quality high-resolution audio via compatible smartphones and portable music players.

The ATH-SR50BT supports the latest low-energy Bluetooth 5.0 wireless technology. Codecs supported for the wireless streaming of audio include aptX, AAC, and SBC.

Arriving in a classic black or stylish brown gray finishes, the ATH-SR50BT comes supplied with a 1.2 m cable, a 30 cm USB charging cable and carrying pouch to keep the headphones in pristine condition when in transit.

Audio-Technica ATH-SR30BT


The perfect traveling companion for those taking long journeys or sustained commutes, the wireless-only, ultra-portable ATH-SR30BT boasts a best-in-class 70 hour battery performance for continuous music playback. The days of continually checking battery status are finally at an end – with the battery full it will last a whole month even if you listen to your favourite tunes for two hours a day.

As you would expect from a company with a rich heritage in audio-engineering, the ATH-SR30BT delivers accurate fidelity over a wireless connection. Exclusively designed 40mm drivers reproduce clear mid-range and high frequency sounds alongside rich bass, while a new isolation design, separating the acoustic space from the circuitry, ensures audio clarity is enhanced.

These wireless headphones are geared for total comfort on-the-move with a relaxed around-ear design offering improved sound-isolation compared to on-ear counterparts. Its lightweight, folding, portable-friendly design enables easy stowaway in a bag.

The ATH-SR30BT arrives in a series of subtle but stylish finishes including charcoal black and natural gray. Elsewhere, the headphones support the latest low-energy Bluetooth 5.0 wireless technology, along with AAC and SBC codecs for the wireless streaming of audio. A 30cm USB charging cable comes supplied.

Audio-Technica ATH-SR30BT.5

The Audio-Technica ATH-SR50BT will be available in Autumn 2018, priced at £179 (inc. VAT)/€199

The Audio-Technica ATH-SR30BT will be available in Autumn 2018, priced at £99 (inc. VAT)/€99

To see and hear these new products please visit Audio-Technica at IFA 2018: Messe Berlin, Hall 1.2, Booth #215.


Click on images below for high-res files

Audio-Technica ATH-SR50BT



Audio-Technica ATH-SR30BT